Job Description

Job Description

Job Description

Creative Automation Senior Consultant

Location: Irving, TX 75062 (Flexible Hybrid Schedule)

Duration: 6-month contract, 40 hours/week

We are seeking a Creative Automation Senior Consultant to help a CRM and Marketing Automation team modernize and scale its content creation processes. This consultant will evaluate current workflows, identify opportunities for AI-powered content assembly, assess potential tools and vendors, and develop a strategic roadmap for more efficient and personalized customer communications.

The ideal candidate brings a unique combination of CRM and marketing automation expertise, AI, creative operations, content governance, and content strategy , with the ability to assess complex processes and translate findings into scalable solutions.

Key Responsibilities:

• Assess existing CRM, email, and SMS content workflows and identify opportunities to leverage AI-powered content assembly and automation.
• Evaluate Braze and related technologies, recommending vendors, tools, and implementation strategies that support scalable content creation.
• Develop frameworks for content operations, taxonomy, metadata, governance, and approval workflows.
• Create strategies that enable scalable personalization while maintaining brand consistency and appropriate content controls.
• Partner closely with CRM, Marketing Automation, Creative, Content, and business stakeholders to define requirements, priorities, and opportunities.
• Develop a strategic roadmap and deliverables plan for implementing new content automation processes and technologies.

Top 3 Must-Haves:

1. Experience solving CRM and content operations challenges and building scalable marketing workflows.
2. Strong expertise with CRM and marketing automation platforms , with Braze experience highly preferred, along with experience evaluating technology vendors and solutions.
3. A strong blend of AI, creative operations, content governance, copy, and design knowledge , with an understanding of how these disciplines work together within high-volume marketing environments.

Preferred Experience:

• Experience developing or implementing AI-powered content creation or assembly strategies.
• Strong understanding of content taxonomy, metadata, governance, and approval processes.
• Experience supporting high-volume CRM communications across email and SMS.
• Background partnering across Marketing Automation, CRM, Creative, Content, and business teams.
• Experience evaluating and recommending marketing technology, personalization, or digital asset management solutions.

Skills & Tools:

• Braze
• CRM and Marketing Automation platforms
• Generative AI tools
• Brandfolder or similar Digital Asset Management (DAM) platforms
• Auxia or similar personalization platforms

This is an opportunity for a strategic, hands-on consultant to help shape how a large marketing organization approaches AI-powered content creation, personalization, and creative automation at scale . The right candidate will be comfortable assessing current-state processes, recommending technology and workflow improvements, and building a clear roadmap that cross-functional teams can put into action.

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